Top 4 Organizational Critical Event Responses in 2020
From environmental threats to public health matters, cyberattacks to social equality protests, the ongoing challenges faced by critical event response teams in 2020 spread far and wide.
Given the potential devastating effects of mishandling a reputational crisis, our Catalyst Technologies team looked at some of the most pivotal events of the year and rounded up the Top 4 Best Organizational Critical Event Responses.
Want to learn a thing or two about how to navigate your community through a critical event? Read on to check out the Top 4 best benchmarks from around the globe.
Top 4 Critical Event Responses in 2020


- Find a Bed Australia (Australian Bushfire Crisis 2019-20, COVID-19):
- Founded during the midst of the bushfire crisis as a resource to find emergency accommodation for those displaced by the fires, this volunteer community stayed together to support healthcare professionals needing to isolate away from their families throughout COVID-19.
- With over 6,500 offers of accommodation to date, this crisis response team navigated multiple critical events with clear communication options for those in need and significant support from both local and international communities.
Key Takeaways – Best Responses
Check out the ’Best of’ list again – see anything in common? We’ve noticed a few similarities in the way our bar-setters responded to their escalating events and how they kept their mission aligned.
- Quick-fire Response: Our best responders implemented action plans and connected with their community as soon as relevant information was available.
- Actions, Not Words: Our Top 4 organizations enacted response plans without waiting for government mandates or public pressure to do so. Guided by actions, not words, each of our leading examples substantiated their claims with committed, proactive steps.
- Lead with Values: Teams that aligned action with intrinsic corporate values were among the key standouts.
“Align with Engaged Voices: Organizations guided by existing voices in the space best aligned with the needs of the community.”
When responding to a critical event, organizations can put their best foot forward with preparation and committed action.
To best streamline the steps needed to navigate hard times, we recommend digitalizing your emergency response plan and automating team tasks.
Want to simplify the steps needed to stay on top of a critical event? Check out these on-demand links to industry expert masterclasses to help your team automate your first response plans before the going gets tough.
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Sources
- The One Brief, 2020, Pentland Analytics, 2020
- Statista, 2020
- Bloomberg, 2020, Ragan Communications, 2020
- Chicago Booth Review, 2020
- Find a Bed Australia, 2020



