Experienced Marketing and Innovation Leader to Help Fuel Company’s Rapid Global Growth
SYDNEY, NSW and DENVER, CO October 25, 2022. iluminr, a disruptor in Risk & Resilience technology, today announced the appointment of Paula Fontana as Vice President of Global Marketing. As part of the Executive Leadership Team, Fontana will lead iluminr’s global marketing strategy at a time of rapid growth for the company. She will drive marketing and communications worldwide to bring iluminr’s vision for organizational resilience to life across all channels and markets.
“Paula’s wealth of experience as an industry luminary in the resilience and marketing space is a huge asset to iluminr”, said Marcus Vaughan, Co-Founder and Chief Growth Officer of iluminr. “We’re thrilled to welcome Paula to the team as we continue to evolve our product and brand to drive innovation and resilience forward.”
Co-Founder and CEO of iluminr, Joshua Shields, said “I’m confident Paula’s experience and marketing leadership will be integral in helping us revolutionize how organizations build and engage with resilience, in a time where disruptions abound and current approaches are failing.”
Fontana has built her career at industry-defining technology and service organizations globally, and brings over 20 years of extensive marketing, product, and operations experience building innovative brands and experiences for high-growth companies. Fontana joins iluminr from Fusion Risk Management, where she served as Vice President of Product and Partner Marketing leading new category creati
on, storytelling, innovation, and go-to-market strategy in Operational Resilience. Prior to Fusion, Fontana held leadership positions at Kroll, Wiley, LexisNexis, and United Airlines.
“iluminr is a rising global leader in delivering the intuitive employee and customer experiences that create resilience,” Fontana said. “Josh, Marcus and the entire team have built iluminr into a respected solution and a trusted strategic partner helping businesses build the agility to withstand just about anything. iluminr’s combination of solution innovation, talented people and ‘champions for good’ culture is incredibly compelling. I could not be more excited to join the team and help iluminr continue to build a more resilient world through engagement of enterprise teams and their broader ecosystem.”
In addition to leading the company’s global growth strategies, Fontana will provide strong thought leadership for the continued innovation of the iluminr platform, helping customers leverage purpose-built, turnkey experiences that keep today’s hybrid workforces risk-aware and resilient.
Fontana earned a Bachelor of Science in Psychology from University of Illinois at Urbana-Champaign and is currently enrolled at Northwestern University’s Kellogg School of Business. She serves as Chief Storyteller and partner at Product10x, a San Francisco-based Product-Led Growth accelerator, and works extensively in the startup community in marketing, product, and growth advisory. She is active in the risk and resilience thought leadership circuit, speaking and writing in global forums such as OpRisk North America, OpRisk Global, OpRisk Europe, The Business Continuity Institute, Disaster Recovery Journal, Salesforce, and Infosys Knowledge Institute.
Bringing resilience to life
With decades of industry experience from building the southern hemisphere’s largest resilience consulting practice, Joshua Shields together with Marcus Vaughan, have now set out to rapidly grow the US team to address local demand for iluminr.
iluminr, a modern platform designed to supercharge engagement in resilience, streamline preparedness and empower response, has been delivering organizations around the world unparalleled results. Through gamification and immersive methodologies such as the award-winning Microsimulations, iluminr has already proven to lift engagement in organizational resilience by 300% over the past quarter alone.
