According to Gartner Research, 40% employees say the guidance the compliance function provides is not relevant to their needs and workflows.
Compliance training is a critical component of a robust compliance program and a major focus of compliance investment. Despite the significant time, effort, and resources dedicated to training, compliance teams encounter two main challenges:
1. Ensuring the training is impactful, with content that remains fresh, relevant, and memorable.
2. Overcoming employee training fatigue and reluctance to participate or engage in training courses.
Here are 10 steps to building confident compliance capability using memes, Microsimulations, short videos, comics, and storytelling to simplify and engage your audience on the densest of topics.
Here are ten ways to build engagement in compliance training.
1. Understand Your Audience
Tailor Content: Design media that resonates with your audience’s preferences and cultural context.
Engagement: Use relatable humor and scenarios to capture attention.
2. Keep It Simple and Clear
Brevity: Ensure that memes, short videos, and comics convey messages concisely.
Clarity: Avoid complex jargon; keep the language straightforward.
3. Align with Compliance Goals
Focus on Key Messages: Ensure each piece of media aligns with specific compliance objectives.
Reinforcement: Use repetitive and consistent messaging across different media formats to reinforce key points.
4. Leverage Storytelling
Narratives: Use stories and scenarios to illustrate compliance concepts and consequences.
Relatable Characters: Develop characters that employees can relate to, enhancing the emotional connection to the content.
5. Make it Interactive and Engaging
Microsimulations: Incorporate interactive elements where users can make decisions and see outcomes.
Participation: Encourage employees to create their own memes or short videos related to compliance topics.
6. Use Visual and Audio Elements
Visual Appeal: Design visually appealing comics and videos to attract and retain attention.
Sound and Music: Utilize sound effects and music to enhance engagement in videos and simulations.
7. Incorporate Humor (Where Appropriate)
Light-hearted Tone: Use humor to make compliance topics less intimidating and more approachable.
Balance: Ensure humor does not undermine the seriousness of the compliance message.
8. Measure and Iterate
Feedback: Gather feedback from employees on the effectiveness of the media.
Analytics: Track engagement metrics to determine what works best and iterate accordingly.
9. Make it Accessible
Inclusive Design: Ensure content is accessible to all employees, including those with disabilities.
Multi-language Support: Provide content in multiple languages if your workforce is diverse.
10. Be Consistent
Unified Theme: Maintain a consistent look and feel across different media types.
Cross-platform Integration: Ensure media can be used across various platforms, such as intranets, mobile devices, and social media.
By following these best practices, you can create compelling and effective compliance communications and training that engage employees and reinforce important messages in memorable ways.
Author:
Paula Fontana
VP, Global Marketing – iluminr
