WebinarsMarketing Resilience: Effective Strategies for Bringing Your Program to Life


Organizational resilience has become a critical focus for businesses as they navigate the complexities and uncertainties of the modern business landscape. Resilience programs, designed to enhance the ability of organizations to adapt, recover, and thrive in the face of disruptions, are key components of a robust resilience strategy. However, to ensure the success of such programs, effective marketing and promotion are essential to drive awareness, engagement, and participation from employees at all levels.

In this dynamic and practical webinar, the panel explored strategies for marketing organizational resilience to maximize its impact and foster a resilient culture within your organization. Our experienced speakers shared insights, best practices, and real-world examples to help you create a compelling and results-driven marketing plan for your resilience initiatives.

Key topics to be covered in the webinar include:

  • The importance of marketing for organizational resilience programs: Understanding why marketing is crucial for understanding your audience, creating awareness, generating buy-in, and fostering engagement among employees and stakeholders for your resilience initiatives.
  • Developing a comprehensive marketing plan: Creating a strategic marketing plan for your organizational resilience program, including defining objectives, mapping target audiences, selecting appropriate communication channels, and crafting compelling messages that resonate with internal and external teams’ archetypes.
  • Leveraging different marketing channels: Exploring various marketing channels, such as internal communications, corporate intranet, newsletters, leadership messaging, and town hall meetings, to effectively promote your organizational resilience program and engage employees at different touchpoints.
  • Creating engaging and impactful marketing content: Tips for creating engaging and impactful marketing content, such as case studies, success stories, testimonials, and multimedia presentations, that highlight the benefits and relevance of your resilience program to employees and stakeholders.
  • Measuring the success of your marketing efforts: Strategies for measuring the success of your marketing initiatives, including tracking key performance indicators (KPIs), conducting surveys, and gathering feedback, to evaluate the effectiveness of your resilience program marketing and make data-driven improvements.
  • Case studies of successful organizational resilience program marketing: Real-world examples of organizations that have successfully marketed their resilience programs, showcasing innovative and effective marketing strategies that have resulted in increased awareness, participation, and adoption of resilience initiatives across the organization.

Watch this informative webinar to learn effective strategies for marketing your organizational resilience program and driving engagement and participation among employees and stakeholders. Discover how to create a compelling marketing plan that elevates the visibility and impact of your resilience initiatives, and empowers your organization to thrive in the face of challenges.