Brand Erosion: Crisis of Trust

Navigate a brand crisis caused by your CEO’s mishandled climate change apology, focusing on rebuilding stakeholder trust and preventing long-term damage to your company’s reputation.

Your company is facing a growing crisis after your CEO’s climate change apology was perceived as dismissive and disconnected from public concern, leading to a decline in employee morale, customer dissatisfaction, and strained relationships with business partners. Reports of mass resignations and public protests are spreading, and key partners are distancing themselves, further eroding trust in your brand.

Objective: This microsimulation focuses on combating brand erosion by testing your crisis communication strategy, engaging effectively with stakeholders, and take decisive steps to restore confidence and protect your company’s reputation from further damage.

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