Social Boycott: Crisis Escalation

Manage the fallout of a social boycott sparked by the CEO’s controversial comments. Address public backlash, reassure stakeholders, and prevent further reputational damage as the crisis intensifies.

Following a contentious statement by your CEO at an international event, your company faces a rapidly growing social media boycott. The backlash has caused an immediate drop in stock prices, employees report concerns over safety and brand reputation, and high-profile clients threaten to cut ties. As mainstream media picks up the story, scrutiny on your organization is intensified, further exacerbated by your CEO going MIA.

Objective: Equip teams to strategically manage a high-stakes social media crisis. Participants will refine their skills in targeted communication, engage with critical stakeholders, and implement immediate actions to contain fallout, rebuild trust, and protect the company’s reputation.

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